The American Independent Business Alliance (Amiba) is a 501c3 non-profit organization dedicated to helping communities become more self-supporting and resilient through fostering a culture that values and supports independent business and local entrepreneurs.
The Multiplier Effect of Local Independent Businesses – https://www.amiba.net/resources/studies-recommended-reading/ – Clearly communicating the importance of the local economic multiplier effect or “local premium” is a key part of effective “buy local” and public education campaigns. The multiplier results from the fact that independent locally-owned businesses recirculate a far greater percentage of revenue locally compared to absentee-owned businesses (or locally-owned franchises*). In other words, going local creates more local wealth and jobs.